Founded in 2008 by Dr. Stephen R. Branam, a local dentist with a big idea and 30 years of experience, Branam Oral Health Technologies, of Oregon, Ohio, is poised for a national market. By using Xylitol — a natural sweetener and a proven inhibitor of tooth decay — Branam has developed a suite of naturally formulated products giving children and their parents an alternative to mass-marketed toothpaste, mouthwash, gum and mints — all free of detergents, artificial dyes, saccharin and fluoride. Ortho-Gibby, Branam's orthodontic pacifier, is geared to cut out jaw deformities associated with traditional pacifiers. The company shipped its first order of products in March and is expected to make millions in sales. The company employed three in early 2010 with plans to hire more within a year.