Danny Sheridan comes from a family of entrepreneurs -- his father invests in small tech businesses and deals in commercial real estate for medical officers, and his mother is a marketing consultant. So it was only natural that the junior at Beachwood High School would start his own business. After finding he had a knack for selling things on
eBay, Sheridan started
Woodside Distributors, distributing energy efficient LED lights for Solon-based
Mr. Beams.
“Mr. Beams didn’t have a lot of eBay, but I was really good at eBay,” says Sheridan. “When I ran into them I immediately was able to distribute their products online. I was able to add my area of expertise, and now we’re on Amazon and other places.”
Sheridan’s business has quadrupled in the past few months and he expects to reach $100,000 in sales by the end of the year.
Sheridan, who is president of the Beachwood High School Business Club, set up a booth at
Entrovation on April 19 to showcase his company and the products he distributes. “There were a ton of people -- 1,000 or so -- who just came by to say hi,” he recalls. “The biggest reaction was, ‘Hey, you’re just a kid.’ Then it was, ‘Wow, he’s actually selling.’ I was fortunate; I made a few hundred bucks that day.”
In fact, Sheridan won the Innovative Entrepreneur of the Year award, sponsored by the
Burton D. Morgan Foundation. He received the top prize of $3,000. “I’m excited to buy more inventory and expand even faster,” he says.
Sheridan’s business is growing so fast, he’s looking for new fulfillment options. “I’ve been using
Amazon to do more fulfillment,” he explains. “But it’s getting to the point I can’t ship from my house any more. The mailman can’t keep up.”
Source: Danny Sheridan
Writer: Karin Connelly