Third Frontier Features

The prevailing impression of regionalism that has been bandied about Northeast Ohio for the better part of a decade is all wrong, says a collaborative group of area nonprofits. While the consolidation of countless municipalities is useful, it is not intrinsically regionalism. True regionalism, they argue, is defined by economic activity -- not political boundaries.

Forget about invisibility cloaks, which are good only for hiding from mythical enemies in Harry Potter movies. This is the real deal.

Building a brand is a process. It starts with having a good product and good service. Getting the word out entails advertising, marketing, promotions, special events, public relations and networking. Now, however, there's something new in the marketing toolbox -- social media.