Search engine optimization is big business these days and one that Idea Engine Inc. of Rocky River has leveraged with great success. The company's proprietary software, SyncShow, taps into Google's data base while Idea Engine uses its marketing expertise to tell customers what they need to do to optimize their businesses. That allows clients to update web sites quickly and add data that elevates them in Google's ranking system. Idea Engine also helps businesses generate leads that turn into sales. Founded in 2002, the company in 2005 won an NEO Success Award recognizing it as one of Northeast Ohio's fastest growing companies. The company added two employees last year and now stands at 10. It expects to duplicate its 25 percent growth again this year.