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James Fisher of Roadtrippers

Meet James Fisher, founder of Roadtrippers, an online platform for road tripping.

How did you start your business?

We worked on some mockups of our product, a tablet-friendly website, and found a technical co-founder to create a prototype, then searched for accelerator programs around the country to give us a boost to start-up. Eventually, The Brandery pulled us here and Over-the-Rhine made us stay. 

How did you come up the idea for your business?
My co-founder (and fiancée) Tatiana and I spent a lot of time road-tripping around America over the past few years, but were frustrated with the fragmented tools for discovering interesting and independent places to visit. We noticed a huge gap in the market for a platform that sits the center of road travel planning.

What resources here did you take advantage of and how did they help?
No doubt The Brandery has been the single biggest resource for us. We also have a great relationship with the folks at Cincytech, Taft Law and many other, great forward-thinking firms here in town. We have benefited from funding, legal help, introductions and a great workspace.

What does a typical day in your business look like?
Every day we meet The Brandery in Over-the-Rhine, and work primarily on product development and building relationships with partners, curators and users. We tend to work late, so 4 p.m. is beer o’clock, then we work right into the evening.

What’s next for you and your company?
Roadtrippers is live at the moment, but we don’t bring too many users in at once; we’re still testing betas on batches of users. We plan to close our seed round, increase partnerships with state tourism departments nationwide and create some buzz around our upcoming launch.

Interview by Robin Donovan

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