| Follow Us:

Talent : Innovation + Job News

46 Talent Articles | Page: | Show All

Student-owned distributor business wins prize at Cleveland's Entrovation

Danny Sheridan comes from a family of entrepreneurs -- his father invests in small tech businesses and deals in commercial real estate for medical officers, and his mother is a marketing consultant. So it was only natural that the junior at Beachwood High School would start his own business. After finding he had a knack for selling things on eBay, Sheridan started Woodside Distributors, distributing energy efficient LED lights for Solon-based Mr. Beams.
 
“Mr. Beams didn’t have a lot of eBay, but I was really good at eBay,” says Sheridan. “When I ran into them I immediately was able to distribute their products online. I was able to add my area of expertise, and now we’re on Amazon and other places.”
 
Sheridan’s business has quadrupled in the past few months and he expects to reach $100,000 in sales by the end of the year.
 
Sheridan, who is president of the Beachwood High School Business Club, set up a booth at Entrovation on April 19 to showcase his company and the products he distributes. “There were a ton of people -- 1,000 or so -- who just came by to say hi,” he recalls. “The biggest reaction was, ‘Hey, you’re just a kid.’ Then it was, ‘Wow, he’s actually selling.’ I was fortunate; I made a few hundred bucks that day.”
 
In fact, Sheridan won the Innovative Entrepreneur of the Year award, sponsored by the Burton D. Morgan Foundation. He received the top prize of $3,000. “I’m excited to buy more inventory and expand even faster,” he says.
 
Sheridan’s business is growing so fast, he’s looking for new fulfillment options. “I’ve been using Amazon to do more fulfillment,” he explains. “But it’s getting to the point I can’t ship from my house any more. The mailman can’t keep up.”

 
Source: Danny Sheridan
Writer: Karin Connelly

DAAP grad embraces innovation, nurtures young Design Geniuses

Rebecca Huffman’s circuitous route to UC’s Fashion Design program both inspired and informed her non-traditional senior thesis, Design Genius. More methodology than consumer good, Design Genius is a learning module that teaches students the value of education and the building blocks of problem-solving as they design their own products.

Unveiled at UC’s DAAPWorks, Design Genius takes a fresh approach to making learning relevant for kids of all ages, which is exactly what recent grad Huffman, 24, who works for LPK, wanted. 

“I knew that I wanted to do something that would help kids,” says Huffman, who spent a year working as a preschool teacher before starting her design training at DAAP.

As she considered what her culminating project for college would be, she thought back to a studio class in which she’d designed and created a real project, then put it up for sale in real life. Through that process, and its embrace of design-thinking, she saw the value of the disparate classes she’d taken through her academic career, from math to marketing and writing to psychology. And she felt empowered.

Her work as an LPK co-op increased her experience with design-thinking, an approach to problem-solving more often seen in Fast Company than elementary schools. 

“Design Genius is an attempt to solve the problem that our kids are facing by instilling a greater sense of educational purpose,” she says. 

She describes Design Genius on her website as “the culmination of five years of study and extensive research on the Creativity Quotient, Design Thinking in education, the concept of ‘failing forward,’ sociocultural trends impacting Generation Z, and the educational and social development of Tweens.”

What that looked like, in the end, were three, one-and-a-half hour sessions in two schools—St. Ursula Villa and Pleasant Ridge Montessori—in three different classes. Fourth and fifth grade students examined case studies in the form of fictional diary entries. Then, they ideated, revised and designed real products to help solve the problems of their fictional “customers.” 

“They learned everything I was trying to teach them,” Huffman says. “It was amazing.”

The students not only learned from the project, they loved it. Huffman received unprompted thank-you notes and testimonials when the students presented their products. She’s convinced that with a little tweaking, she can develop a fully functional learning module that can help young students not only design products, but create and sell them. 

By Elissa Yancey
Follow Elissa on Twitter

Expected to draw 5,000, Entrovation in Cleveland is no 'little high school event'

The Beachwood Junior Achievement Company program, which hosted the Green Dream Showcase for the past five years, will bring Entrovation to the Beachwood Community Center (25325 Fairmount Blvd.) on Friday, April 19 from noon to 7 p.m.

Twenty high school seniors from Beachwood, Mayfield, Brush and Solon high schools spent the school year planning Entrovation -- a combination of entrepreneurship and innovation -- which will showcase 170 area companies including 10 student companies.
 
“Some people think this is a little high school event, but it’s not,” says Greg Perry, Beachwood High School marketing and Junior Achievement teacher. “People will walk away saying, ‘I can’t believe students did this.’”
 
Kevin Eisler, a Brush High School senior is one of the students who has been planning Entrovation. “Entrovation showcases how small business and big established businesses are being innovative in their own field,” explains Eisler. “It’s cool to see where all our hard work is going to. It’s almost like we’re entrepreneurs ourselves, working together to make this happen.”
 
Esme Eppell, a Beachwood High School senior, says the whole experience has encouraged her own entrepreneurial spirit. “The guest speakers who have come in have been really inspirational,” she says. “They’re all normal people who had ideas for a business and became hugely successful.”
 
Organizers are expecting more than 5,000 attendees at Entrovation. In addition to the exhibitors, six food trucks and the Game Craze truck will be on location. The Burton D. Morgan Foundation is sponsoring an Innovative Entrepreneur of the Year competition. Using smart phones attendees can vote for their favorite entrepreneurs. Prizes range from $3,000 for first place to $500 for third place.
 
Many exhibitors will have merchandise for sale and a raffle offers a chance to win gift s and services from local companies. Leikin Motor Companies is offering the chance to win a convertible Mercedes-Benz for a weekend.
 
The group has raised nearly $100,000 so far. Proceeds from the event will be used to build a model for an innovative classroom, based on their visits to places like LaunchHouse and Bizdom. They also plan to make a donation to PediaWorks, which develops and manufactures medical devices for children.

 
Sources: Greg Perry, Kevin Eisler, Esme Eppell
Writer: Karin Connelly

Global Cleveland's Asian Initiative designed to attract, retain Asians

Global Cleveland recently launched its Asian Initiative, a program to attract and retain Asian talent to the region. “Asians are now the fastest growing and most educated population in the U.S.,” says Meran Rogers, Global Cleveland’s director of community affairs, adding that Cleveland has seen a 49-percent increase in Asians between 2000 and 2010.

Those numbers prompted Global Cleveland to reach out to various groups in the Asian community to identify focus areas of the initiative. The group hosted 30 Asian community leaders in March at a launch meeting. “We identified three main strategies for the overall Global Cleveland mission,” says Rogers. “To attract and retain Asian newcomers who will support the growth and talent needs of businesses and industries; assist Asian newcomers and young professionals in establishing roots; and foster an inclusive and welcoming community for Asians.”
 
Rogers points out that while Global Cleveland is spearheading the initiative, it’s really about supporting the goals of an already-strong Asian presence in Cleveland. “It was really important to work with all of the leaders and find out what they want to do and then help them do it,” says Rogers. Global Cleveland is working closely with groups like MotivAsians for Cleveland and Asian Services in Action (Asia, Inc.) to attain these goals.
 
Part of the program includes promoting the job fairs in IT, biomedical research and healthcare, as well as educating employers on the importance of hiring international talent. “Over half the population is foreign-born, so a lot of growth has to do with immigration,” says Rogers. “We’re really promoting the job fairs to the Asian community.”
 
Rogers says they also plan to be involved in plans to better connect AsiaTown. “Cleveland is known for AsiaTown and there are plans for improvement, to find ways to connect the different areas because they are very cut up,” she says. “Retention is dependent on how connected people feel.”

 
Source: Meran Rogers
Writer: Karin Connelly

Cleveland student wins inaugural TiE young entrepreneurs competition

Laurel School junior Anamika Veeramani took first place at TiE Ohio’s inaugural TiE Young Entrepreneurs (TYE) Business Plan Competition on March 13 for her online science journal for high school students, En Kephalos Science Journal. Veeramani first beat out her fellow Laurel students in a competition before advancing to the regional competition. She won $1,000 and will compete in the TiE Global competition at George Mason University in Fairfax, Virginia in June.

Competitors were asked to create a business plan for a company that could be started for less than $1,000. The plans were reviewed by a panel of judges based on concept, business model, market analysis, financial analysis and overall presentation.
 
Veeramani created En Kephalos Science Journal -- which is Greek for “In the Mind” -- during her freshman year as an outlet for students to go more in-depth in their science research. “I had done research since seventh grade,” she says. “I would do really well at science fairs, but there was nothing beyond that and no opportunities to publish in journals.”
 
Veeramani wanted to provide a vehicle for high school students to share their findings. “I chose the name En Kephalos because I wanted to stress the fact that while age and experience are closely tied, age and knowledge or ability don’t necessarily correlate,” she explains. “You don’t need to be an undergrad or postgrad to be able to conduct meaningful, publishable research.”
 
En Kephalos has three boards, made up of high school and college undergrads and a board of science professionals. “Our model is different because the majority of the staff is made up of peers,” Veeramani says.
 
Contributors come from mostly the Midwest and the East coast, but Veeramani says she has contributors from around the country and Canada. One of her staff lives in England.
 
TiE Ohio sponsored the competition in partnership with the Burton D. Morgan Foundation and the Veale Foundation. Second and third place winners came from Magnificat and University School.

 
Source: Anamika Veeramani
Writer: Karin Connelly

Cincy super accelerator reaches goals during first year, aims high for future

UpTech’s first year has been a big one. The six-month super accelerator attracted 57 ideas, and eight of those ideas were selected to become companies in its inaugural class—all eight of those companies graduated. Three of those companies received $90,000 in grant money; to date, those companies have received $230,000 in follow-on funding.
 
By 2017, UpTech has promised to bring 50 startups to Northern Kentucky, says Amanda Greenwell, UpTech’s program manager. The business accelerator has also promised to create jobs and provide money and support services to area businesses and its companies.
 
“Our goal is to create a culture of entrepreneurship, creativity and innovation in Northern Kentucky,” says Greenwell.
 
UpTech wants to continue building on its successes and contribute to a culture that understands startups. “We want to create an ecosystem in Northern Kentucky and Greater Cincinnati that creates a place for graduates of NKU's College of Informatics. We want to be a catalyst for that.”
 
UpTech is a new business informatics accelerator that was launched last year by several community investors, including Northern Kentucky Tri-ED, Northern Kentucky ezone, Northern Kentucky University and Vision 2015.
 
By Caitlin Koenig
Follow Caitlin on Twitter

Cincinnati Chapter of CreativeMornings launched

A small group of creatives have launched a Cincinnati chapter of CreativeMornings, which will host its first monthly breakfast and lecture March 22 at 21c Museum Hotel.

CreativeMornings was founded in 2009 in New York City by Tina Roth Eisenberg who owns Swissmiss, a design studio and blog. The concept brings together a wide variety of creative people—from solo entrepreneurs to large agency talent—once a month for breakfast.

Each chapter is organized by volunteers and supported by the community, which includes donated meeting space, coffee and food. Each month's breakfast features a global topic (March's is Reuse) and each chapter invites a speaker to talk on that topic. The lectures are recorded and streamed on the main CreativeMornings website.

CreativeMornings is growing, with nearly 50 chapters around the world. Among the newest are those in Cincinnati, Lima, Warsaw and Dublin. You can see the Cincinnati chapter's video application here.

Jeremy Thobe, from web design firm US Digital Partners, is the lead organizer for the Cincinnati chapter. CreativeMornings is a way to get creative folks across industries together before the workday starts, he says.

"There are a lot of events around here that are industry-specific or sales pitchy," says Thobe. "A lot of them are in the evenings. We thought this was a way to start the day on a high note, and meet people around our industries. We are very interested in what surrounds what we do, and that's harder for us to find here."

A group of about eight people are helping get the Cincinnati chapter off the ground. They've chosen this month's speaker, Bill Donabedian, co-founder of the MPMF and Bunbury Music Festival.

Organizers plan to bring in speakers from a wide variety of professional backgrounds from music, education, healthcare, writing and science. The breakfasts are free, but space is limited, so you have to register. The first breakfast has already sold out, so you'll have to wait for the next one or add yourself to the waitlist.

"We're only limited by our space—we want to keep this as accessible as possible," Thobe says.

CreativeMornings Cincinnati is seeking additional volunteers, speakers and sponsors. If you're interested, you can find the organizers online or by Facebook and Twitter.

By Feoshia H. Davis
Follow Feoshia on Twitter

Intern in Ohio program launches this week, connects students with internships

This week, Detroit-based Digerati launched its Intern in Ohio program to the public, which is sponsored by the University of Toledo. Like eHarmony, the program uses an advanced matching algorithm to match students with internship opportunities.
 
Intern in Ohio is free to both students who are looking for internships and businesses who want to post internships. To register, students and employers visit Intern in Ohio’s website to sign up and create a profile or post internship opportunities. Students fill out a short questionnaire about their preferences, and employers share information about the position. The system then identifies the top seven matches for each student, as well as for each position. When the match is made, both the student and employer are notified, and they must show interest before any contact information is shared.
 
“We encourage diverse companies—large and small, for-profit and nonprofit, government and corporate,” says Wendy Pittman, director of Digerati’s Classroom to Career. “It’s a great chance for employers to broadcast their company and internship program across the state and reach a larger pool of applicants.”
 
Only companies in Ohio can post opportunities to the Intern in Ohio website, but all types of internships are welcome. There are posts for marketing, engineering and social media, among others, says Pittman.
 
The program is open to all students who live in Ohio, whether they’re in-state or out-of-state students. Research shows that not only do internships often lead employment offers after graduation, but that students are more likely to remain in an area where they held and internship.
 
“This is the first replication of the Classroom to Career technology from Michigan to Ohio,” says Pittman. “Experiential learning is a game-changer; and we’re looking forward to working with smaller communities to make a difference.”
 
In 2011, Digerati launched its Intern in Michigan program, which has resulted in more than 127,000 matches and introductions between students and employers. Over 1,000 Michigan businesses have posted 4,824 internship opportunities, and 1,049 colleges and universities in the state use the site.
 
Full disclosure: hiVelocity's parent company, IMG, supplies content to Intern in Ohio on a contractual basis.
 
By Caitlin Koenig
Follow Caitlin on Twitter

Venture for America plants fellows to halt brain drain

Venture for America, a non-profit group that places new college grads in startup companies, is coming to Cleveland. The New York-based organization focuses on placing new college grads in jobs at startups in cities with a low cost of living and in the process of revitalization.

“The goal is to create young entrepreneurs,” explains VFA vice president of corporate development Mike Tarullo. “Too many of our best and brightest are going into big firms and too few are going into growth businesses and startups.” Ultimately, the hope is that the fellows will become successful entrepreneurs themselves in the cities where they are assigned.
 
The VFA team scours college campuses for recruits. The grads then spend two years in startup or growing companies, getting hands-on experience in developing a company. The employers pay the fellows $36,000 a year.
 
VFA launched 18 months ago with 40 fellows in five cities: Cincinnati, Detroit, New Orleans, Providence and Las Vegas. This year the organization expanded to Cleveland and Baltimore. The concept is modeled after the Teach for America program, which places new teachers in underserved schools.
 
“We identify cities that are kind of reinventing themselves through entrepreneurship industries,” says Tarullo. “A lot of it is about preventing brain drain.” The VFA wants to create 100,000 new jobs by 2025 by helping young companies expand and train new college graduates to become business builders and job creators.
 
The organization has identified 25 possible Cleveland companies, and Tarullo has already talked to more than 10 companies that are interested in hiring a fellow. “They are all different sizes in all industries,” he says. “The common thread is great leadership and exciting growth opportunities. The fellows can cut their teeth and spend a couple of years learning and growing.”
 
VFA plans to send eight to 10 fellows to Cleveland each year. Tarullo has relied on area support organizations to identify companies. “JumpStart and Bizdom have played a huge role,” he says. “They have welcomed us to the community and introduced us to the right people.”

 
Source: Mike Tarullo
Writer: Karin Connelly

biomedical job fair helps start-ups fill spots, keep pace with growth

This week BioEnterprise and Global Cleveland are hosting their fourth online biomedical job fair, hoping to attract top talent to the industry. “This is really driven by the growth in the biomedical sector in Northeast Ohio,” explains Aram Nerpouni, BioEnterprise interim CEO. “We’ve gone from 300 to 700 biomedical companies in the area. Cleveland is becoming a national hotbed for biomedical.”

The job fairs are an effective resource for employers. It is free for employers to post their listings and reach a wide population of qualified candidates. Arteriocyte, which does stem cell research for regenerating bones, has participated in three of the four job fairs this year. In each job fair the company has hired an employee.
 
“For us it’s appealing because it’s pretty easy as an employer,” explains Kolby Day, Arteriocyte‘s vice president and general manager of research and development. “We’ve seen really high caliber talent applying to the postings." Day says they’ve seen applicants from local schools as well as residents who left Cleveland and wish to return.
 
“We’ve interviewed a lot of people and, interestingly enough, they all want to be in Cleveland,” says Day. “A big part of that is how quickly the biotech industry is growing in Cleveland.”
 
Nerpouni points out that the online job fairs especially help the smaller employers. “For smaller companies that are growing rapidly and don’t have an HR staff, it helps them keep up with the pace of growth,” he says. “It’s much easier to hunt as a pack, so potential candidates aren’t looking at just one position.”
 
Close to 50 employers are participating in the job fair this week, posting 200 open positions. BioEnterprise plans to continue the biomedical jobs fairs on a quarterly basis.

 
Sources: Aram Nerpouni and Kolby Day
Writer: Karin Connelly

sharethis founder offers advice for entrepreneurs at startup grind event

Tim Schigel is the chairman and founder of ShareThis, a sharing and engagement platform. He served as the director of Blue Chip Venture Company and was involved with the growth of Nielsen Buzzmetrics, a leading platform for measuring blog sentiment and forums, and Third Screen Media, the first mobile advertising platform.
 
Schigel will be sharing his experience and tips with other entrepreneurs at the first Startup Grind event in Cincinnati, Dec. 6 at The Brandery.
 
What was your first startup in Cincinnati?

My first job out of college (CWRU BSEE) was with Pharos Technologies. I was employee number 11. The company grew and became Digineer. I created a pioneering product for remote computer management for the Mac at the time. I also built P&G’s world-wide network. This was all in the early 90s.
 
Where did you get your idea for that first startup?

I’ve always enjoyed pursuing new ideas. At Pharos, I grew and transitioned from a technical role into the VP of Sales and Marketing, and eventually left to do my own thing. I was also fascinated with venture capital and the fast-paced tech lifestyle of Silicon Valley. I come from a family of entrepreneurs, albeit mostly small business.
 
Why do you think startups are important to the community?

Startups are the engine of innovation. There is so much freedom to explore technology, business management and business models. This creates a great environment for unanticipated results.

Often great innovations are accidental. It takes the right environment, however, to let those accidents happen. The other factor that is a driving force for startups is time—they don’t have any. It forces the entrepreneur to adapt quickly in all respects.
 
Do you regularly attend Startup Grind meetings?

No, this is the first one. I’m excited, and anyone who knows me knows that I love to help startups and explore new ideas.
 
Where do you draw your inspiration from when coming up with new ideas?

Everywhere. I’m a big believer in the cross-pollination of ideas. The next answer to a software problem might come from biology or some other completely different domain.

We should put everything on the table and encourage people to develop a natural curiosity and well-rounded perspective. I also think innovation comes from constraints. Some of the most interesting products have emerged from very constrained environments that act as a forcing function for creativity. Open-ended creativity is actually hard and doesn’t always lead to the most interesting solution.

Finally, I like taking a contrarian point of view. If everyone thought about a problem the same way, you would lack new ideas. Sometimes the biggest disruptive ideas are viewed as out of touch, misunderstood or not even recognized until after they’ve become disruptive.

This is an interesting balancing act for an entrepreneur because you need to be a good listener and respond to feedback, but also stay true to your convictions. The more informed those convictions are, the better. Some people stick to convictions regardless of overwhelming evidence to the contrary. Ultimately, the evidence should hopefully support your thesis and when that happens, you know you’ve done something new and special.
 

By Caitlin Koenig
Follow Caitlin on Twitter

jumpstart's entrepreneur expo showcases 'what's next in neo'

Developing Cleveland area businesses showed off their ideas, technologies and talents at the 2012 Northeast Ohio Entrepreneurial Expo and JumpStart Community Meeting on Tuesday, November 13 from 1 to 5:40 p.m. at CSU’s Wolstein Center.
 
“The theme is, ‘What’s next Northeast Ohio,’” says Samantha Fryberger, JumpStart director of communications. “The idea being, a lot of companies are really early in their development.”
 
The expo featured 96 area tech startups as well as 32 support organizations, such as Bizdom, Youngstown Business Incubator, Shaker LaunchHouse, Akron ARCHAngels and Ohio Aerospace Institute. Nine student companies were also featured, one of which will be presented with an award at the event’s close.
 
The showcase was followed by a panel discussion featuring success stories of area companies that have grown into multi-million dollar businesses. “[These are] some of the biggest success stories who have merged, sold, been bought out or exited,” explains Fryberger.
 
Goldman Sachs representatives talked about its 10,000 Small Businesses program, followed by an announcement of JumpStart’s newest portfolio companies.
 
And of course, investors were also on hand to see what the next great thing is in the region. Fryberger says 25 investors attended the event last year, and she expected the same this year.
 
“It’s a little bit of everything,” says Fryberger. “It’s an opportunity to network. There are some of these companies who could help each other quite a bit. And if you’re very early in development, this is your first opportunity for exposure.”

 
Source: Samantha Fryberger
Writer: Karin Connelly

columbus startup acts as matchmaker between companies and creative pros

Tom Mullin talks to marketing professionals.  A lot. “I constantly hear nightmarish stories about creative vendors they’re using and previously used,” he says.

The former Columbus ad agency business-development exec decided to do something about this creative conundrum. He established Connected in May to help locate the right creative people needed for marketing and advertising projects.

Negative experiences with creative vendors typically come from not having the right person for the job, he states. “Unfortunately, the creative and design profession is highly unregulated. You have a lot of people claiming to offer services that just aren’t in their professional skill set.”

Using what he calls a “robust” interview process that evaluates and clarifies the skill set, customer service record and pricing of creative vendors, Mullin acts as a professional match maker between marketers and creatives.
 
“This due diligence enables us to take the guess work and time spent mulling over options out of the equation,” he explains. In addition to streamlining what is typically an arduous process, Mullin says he creates an environment built around honesty and transparency. “Simply put, we know who does what, who does what well, and who can be problematic to work with. Marketers who come to me with a project receive an unbiased professional opinion as to not only who’s qualified for the job but who’s going to provide the biggest return on their investment.”

His goal with Connected, he says, is to make marketing professionals’ lives easier and more productive.

Philanthropy is an important aspect of Connected’s business model. Mullin donates a portion of his net profit from each project to the marketer’s charity of choice. “I grew up in a very philanthropic environment and was taught to give back whenever possible,” Mullin explains. “It’s my way of thanking the marketer for allowing me to help them build brand loyalty.”
 
Source:  Tom Mullin, Connected
Writer:  Lynne Meyer

innovative startups will soon launch from the brandery in cincinnati

Two recent graduates of The Brandery shared how to pitch a startup idea to investors and potential employees at on of the Digital Non Conference’s breakout sessions last week. Hunter Hammonds and Freddie Pikovsky recently pitched their startup ideas at The Brandery’s Demo Day and are now in the process of procuring funds and building teams.

Hammonds is the CEO and co-founder of Impulcity, a city app that makes a night on the town a breeze. Users can buy tickets to shows and view the specials at bars all in one place. Originally from Louisville, Hammonds came to Cincinnati because of The Brandery.

While searching for employees, he realized Cincinnati has a lot of local talent—he hasn’t needed to hire anyone from outside Ohio yet because of the wealth of designers here.

Pikovsky, originally from Brooklyn, is the CEO and founder of Off Track Planet. His startup began as a travel blog three years ago and is now a travel site and mobile app geared toward people in their mid-20s and early 30s. Pikovsky was drawn to The Brandery like Hammonds was, and wanted to be part of the startup ecosystem.

“Right now is an amazing time to be part of The Brandery,” Pikovsky says.

Hammonds and Pikovsky know it’s important to sell their ideas, whether it’s to a potential investor or new hires. In both cases, they have to make sure the startup’s roadmap is clear and focused; otherwise, investors might not be interested and employees won’t know which way is up.

Off Track Planet recently launched its beta version, and in three months, Pikovsky and his team hope to have the full release out. Impulcity will be launching soon and focusing solely on Cincinnati to start with, but Hammonds’ goal is to have it be an app for those living outside of the Tri-State area too.

By Caitlin Koenig
Follow Caitlin on Twitter
Caitlin is an Associate Editor for Barefoot Proximity


cle's twist creative adds talent, realigns philosophy as part of strategy shift

TWIST Creative had been adverse the word "agency" for many years, as the term represented something the Cleveland-based branding firm was not. That all changed eight months ago when TWIST shifted its strategy to target bigger clients, spurring a period of growth that has led to a flurry of new hires as well as new customers.

That's four new hires and about 20 new clients to be exact, says Michael Ozan, TWIST's president and chief creative officer, who in 2000 founded the firm with wife Connie. Add promotions and an overall company realignment to that list and TWIST has had a very busy 2012.

"We looked at our market position and decided to turn in the direction of being an agency," says Ozan. "We needed more people [on hand] to make that change."

In September, TWIST hired a new director of media relations, an art director and two designers. The agency also named marketing director Josh Taylor as its new director of strategy and development, while lead senior designer Chris Oldham is now director of design operations.

To its burgeoning client portfolio TWIST added 20 new brands, including big-name consumer product companies Hoover Vacuum and Hinkley Lighting; aerospace industry manufacturer Voss Industries; and multi-market restaurateur Paladar.

This was an exciting year, but one also full of difficult changes, says design director Connie Ozan. Although the former boutique is now a full-service brand agency, the challenge for TWIST looking ahead is to continue to grow its position within the market.

 "There's been lots of energy over the last eight months," she says. "It will take awhile for the new team to gel, but 2013 is going to be a great year."
 

SOURCE:  Michael Ozan, Connie Ozan
WRITER: Douglas J. Guth
46 Talent Articles | Page: | Show All
Share this page
0
Email
Print