Design : Innovation + Job News

On October 3, an innovative twist on speed dating called Meet Your Match will pair Cincinnati-based entrepreneurs with local designers. Hosted at The Brandery—one of the top startup accelerators in the U.S.—the goal of the event is to introduce budding startups to design firms and help them obtain essential services for getting their businesses off the ground.

As part of Cincinnati Design Week, which runs September 30 through October 5, a secondary objective of the matchmaking event is to educate entrepreneurs about what types of services designers can provide; how those services can elevate their business image; and how those services are priced.

The event is sponsored by Artworks' SpringBoard, a business planning and development program that helps artists, artisans and creative entrepreneurs achieve their artistic and economic goals by creating a unique and collaborative learning environment.

During the 90-minute event, entrepreneurs will have an opportunity to interview three designers who are interested in meeting that entrepreneur’s design needs. Rather than paying cash, participating businesses can offer $500 of goods or services in exchange for well-designed collateral that will take their ventures to the next level. Business owners will identify their design needs by selecting from a set menu of services that includes everything from T-shirts and web ads to brochures and business cards. Entrepreneurs will also disclose the goods and services they are prepared to exchange if a match is made at the event.

"Meet Your Match is designed to give entrepreneurs an opportunity to meet multiple designers in 90 minutes," says Sarah Corlett, Director of Creative Enterprise at Artworks. "Finding the right person or firm who can visually represent your company is a bit like finding the right mate. Rather than spending weeks scheduling interviews, this event facilitates those first interactions, saving both the entrepreneur and the designer time and resources."

The event is scheduled from 12 to 2 p.m. on October 3. Spaces are still available for both entrepreneurs and designers who want to participate. You can find a simple application form for entrepreneurs and application form for designers at the Springboard website. Applications are due September 25 by 5 p.m.


By Sarah Whitman

Cincinnati's Mercantile Library is reaching into the past with its new 2035 Lecture Series.

The annual series, which kicks off in October, taps forward-looking business leaders to talk about the "future of business, management, design, philosophy, science, and technologies and the ways those will shape the economy of Cincinnati and its region."

"It's a nod to those guys who started up the library," says Mercantile Marketing Manager Chris Messick. "The library was founded in 1835 by young clerks and merchants who were the startup pioneers of their time."

This year's inaugural lecture features creative entrepreneur and best-selling author Scott Belsky who will speak October 21 at 6:30 p.m. downtown at the library. Tickets are $20. You can purchase them here.

Belsky co-founded Behance, a platform that allows creatives to show and share their work online. Adobe acquired the company in 2012, and Belsky is Adobe's vice president of products-community, according to his bio.

His lecture will be based on his book, Making Ideas Happen, which walks readers through the process of making a creative idea a reality, Messick says.

"We have a lot of events where authors speak, but this is something new. A lot of people in the design world use his site to display portfolios online, and we have a lot of activity around marketing and design downtown. I think this will get a lot of interest," Messick says.

The Mercantile is city's oldest library, with a mission "to make a difference through literature and ideas, advancing interest in the written word, and celebrating the best in literary achievement." A diverse group of authors including Herman Melville, Harriet Beecher Stowe, Saul Bellow and Salman Rushdie have spoken at Mercantile events.

The year 2035 marks the Mercantile's 200-year-anniversary, and this lecture series reflects the historic library's mission to remain a relevant part of the city's creative and business community. The library is supported by membership fees, with memberships starting at $55. The library's blog, Stacked, is popular in local literary circles.

Kroger, dunnhumby, and Murray Sinclaire, Jr./Ross, Sinclaire & Associates, LLC are the inaugural sponsors of the 2035 lecture.


By Feoshia H. Davis

Unless they're unplugged, your television or DVD player are never truly off.

Through what's known as "passive" or "phantom" energy, household appliances drive up your energy bill even after you flip the off switch. And unless you unplug those appliances, there's no easy way to stop it.

That could change if a team of young Cincinnati entrepreneurs gets their energy-saving power outlet on the market. The PowerGenie, envisioned as a smart version of a traditional power strip, is the first product under development by Sustain-A-Watt Energy Solutions.

Passive energy is a big money and energy waster. It can add up to $40 a month to an average home's energy bill, or $5 billion a year across the U.S., says company co-founder and recent University of Cincinnati grad Rod Ghavami.

Appliances plugged into the PowerGenie can be turned off through a smart phone application that users can control from any location. The patent pending PowerGenie is still in the early development stage, but has won several business and innovation competitions. Most recently, it was a winner in the Cincinnati Innovates competition, winning the LPK Design and Branding Award.

"We have a proof-of-concept prototype, basically a Frankenstein prototype," Ghavami says. "Since graduation, some of the people on our team earlier have disappeared, and we've brought on some new people who are excited about the project and want to work on it."

The PowerGenie started as a class project for the electrical engineering student.

"As part of our senior design project, we came up with the idea of monitoring real-time electricity consumption from an outlet. That's how the PowerGenie came to be," Ghavami says.

After winning a Green Energy Business competition, the idea was further refined.

"We realized we could turn this into a real product and help the average person save energy," he says.

The PowerGenie is designed for residential use, but the technology could be expanded eventually for business use, Ghavami adds.

LPK will be soon working with the company on marketing and consumer design. The company is also seeking angel investment and is working on a Kickstarter campaign to raise funds. The goal is to create a product ready for production by early next year.


By Feoshia H. Davis

TREWGrip Mobile QWERTY is an innovative device designed to simplify the labor of typing on mobile devices such as smart phones and tablets.

Invented by Mark Parker, president of TREWGrip LLC  (a subsidiary of Outlier Technologies), this unit works in conjunction with any devices that accommodate bluetooth syncing. The phone or tablet is physically attached (not permanently) to the Mobile QWERTY via the micro-suction dock, where a wireless bluetooth connection enables the device to interface.

“I’ve been doing software development for mobile workers for years,” Parker says. “We hope people realize that the “hunt and peck typing” technique doesn’t work. I think we’ve reached the point where people realize this technology is limiting. It isn’t a software problem … it’s a hardware problem.”

A rear-typing keyboard allows the user to easily hold the Mobile QWERTY with both hands while typing at similar rates to traditional keyboards. Some practice is necessary to truly get the hang of it, which is why TREWGrip offers training exercises and games. Having developed the device from scratch, Parker worked to ensure it could be easily held by hands of all sizes by equipping the device with multiple sizes of removable hand grips on the side.

TREWGrip, a Cincinnati-based company, recently launched a kickstarter campaign to help fund the product’s initial run. 

By Sean M. Peters

ETI Tech president Mark Sargent carries little nostalgia for the 5,000 square-foot "cracker box" where his small aerospace firm previously manufactured hardware and ground support equipment for a number of high-flying military defense projects. Having suppliers visit for a meeting could even get a bit embarrassing.
 
"We were practically falling over each other," says Sargent.
 
Thanks to a ramp-up of the company's F-35 fighter jet program, ETI Tech is finding itself in expansive new digs, namely a 23,500 square-foot facility in the Dayton suburb of Englewood.
 
The growth process is about 60 to 70 percent complete since a ribbon-cutting ceremony that took place in June. Over the next couple of years, the defense contractor will increase volume of mechanical and electro-mechanical support parts for its F-35 project now its ninth year. Those components could include fiber optics inspection systems or fixtures to hold landing gear. ETI Tech's customers include Lockheed Martin, Boeing, BAE Systems and the government.
 
"We'll be gradually adding equipment and more employees," Sargent says of the projected $1 million expansion. "We're going to be introducing capability we've never had before."
 
ETI Tech has augmented its revenue from $3 million to $7 million since Sargent purchased the company from the previous owner in 2010. When full-rate production of F-35 parts begins in a year or two, the firm's owner envisions annual sales reaching $15 million.
 
"We would be ecstatic about that," says Sargent. "There's lots of pride here."

 
Source: Mark Sargent
Writer: Douglas J. Guth

Aug. 31, 2013 update: The Ohio Game Developer Expo has been moved to Saturday, December 7, from 10 a.m. to 7 p.m. at the Ohio Union.


The Ohio Game Developer Association is hosting an expo at The Ohio Union in Columbus on Saturday, September 14. It’s the first statewide event of its kind for the growing industry.
 
Steve Castro, a 2004 DeVry Columbus graduate and co-founder of the association, is excited to discuss the upcoming expo and growing community. He started the organization after seeing California’s “close-knit” development community. “They share ideas and code,” says Castro. “I wanted to build that up in Ohio.” The association launched at the end of 2012.
 
Since then Castro has been surprised to find a number of independent developers across the state. Unfortunately they were unaware of each other. “That’s what the Ohio Game Developer Association is all about,” says Castro. “We want to connect these developers and build awareness of who’s doing this.”
 
“Who’s doing this” includes Matt Maroon of Akron-based Blue Frog Gaming and Stephan Smith of FreshGames in Columbus – two of the few brick and mortar gaming development companies in the state. The two developers will also be speaking at next month’s expo.
 
Castro, who is also the co-founder of ClickShake Games with Jay “Zeebarf” Ziebarth, describes the expo as a festival where people can gather to share ideas and he welcomes all developers of gaming technology. He is anticipating a presentation from a motion capture and 3D software company and hopes attendees will be able to test out the motion capture suit. Castro added that, with more than 40 booths on the showcase floor where gamers can "try and buy," he's confident there will be plenty of games on hand for mobile devices and laptops to test out.
 
For Castro, the ultimate goal of the event is to “excite and empower” game developers and to put Ohio on the map. “We want people to be excited about development,” he says. “And we want people to realize you can do it in Ohio.”
 
 
Source: Steve Castro
Writer: Joe Baur

Young merchants and clerks of Cincinnati came together in 1835 to found and organize the Mercantile Library, which to this day maintains historic collections of books and artwork in the city. It is recognized as “one of the oldest cultural institutions in the Midwest.” 

When the young minds and innovators came together at that time, in what was one of the largest cities in the United States, the goal was to move Cincinnati forward. 

To this day, that goal remains the same. And earlier this year, the library hosted a Hackathon—an event that brought together young coders who possess the ideas and skills needed to market the library and its offerings to a younger generation. 

“At a typical hackathon, some people will have an idea of a team they want to get together and a project, or a product they want to launch," says Zach Zimmerman, a member of the Hackathon’s first-place team, and who is now working to build the library a new website.

"But at the core of the hackathon, you push it out to people, and they come, and you break off into groups and start to ideate about what you could do, what you could build to provide a solution that hasn’t been thought about before or that could really push a company or product over the edge and make it something big.” 

Zimmerman says one of the ideas his team had to make the library’s website appealing was to rely simply on the building’s beauty and grandeur, as the space showcases history and sells itself through its offerings to the public. 

“The building is gorgeous," he says. "The art that’s there, and just flipping through some of the books—these are 200- to 300-year old books, and the art and just the labor that went into making them—it’s just fascinating to me. I just felt very inspired, and our team actually worked at the library when the hackathon kicked off. They said you could go out and about, and at the end of the hackathon, come back and present your ideas. But we actually stayed at the library the majority of the time because it was a very inspiring place—somewhere I felt pushed to do more.” 


By Brittany York

The fourth annual Cleveland Give Camp was held this weekend on the LeanDog boat by Burke Lakefront Airport. From Friday, July 19 through Sunday, July 21, volunteers helped 18 chosen non-profits with their software and web-based application projects.
 
In addition to the developers, project managers, designers, creative professionals and other techies, Give Camp techie volunteers do everything from making sure everyone is well fed to cleaning up. “Each project team leader, project manager... Every single person who works on Give Camp is a volunteer,” explains spokesperson Amy Wong. “It’s a way for people with a unique set of skills to give back.”
 
But the people involved in Give Camp, many of which come back year after year, also have fun. Many pitch tents for the weekend, while others simply go without sleeping. The event is also a great techie networking opportunity.
 
“It’s fun, you get to spend the weekend on the lake with a great view,” says Wong. “You meet a lot of great people you never met before and hang with some really smart people. People get sucked in by the non-profits they work with.”
 
Some of the non-profits receiving help on their projects this year include the Free Clinic, LAND Studio, Malachi House and the May Dugan Center. In addition to LeanDog and Burke hosting the event, 12 additional companies sponsored Give Camp, including Arras Keathley, Explorys, JumpStart and Hyland Software.

“We’re really grateful to all of our sponsors,” says Wong. “They give us everything. They feed us breakfast, lunch and dinner and a special treat on Saturday night.”
 

Source: Amy Wong
Writer: Karin Connelly 

The old cardboard document storage box is getting a makeover, complete with ergonomic design, through the work of a Cincinnati startup.

Blegalbloss founder and president Will Scott has created a line of office products that make document storage, organization and use easier.

The company's signature product, BOXIE, is an ergonomic, lockable file box. The tough, rip-resistant boxes have a handle that is curved and slanted to make the box easy to pick up and carry. The box also has a locking feature, is made from 65 percent recycled materials, and is 100 percent recyclable.

Scott previously owned a record management company, and had worked in the financial service industry in sales and accounting.

"When I was in the record management industry, I had some time to think about how people use these storage items, and had a little black book of ideas," Scott says. "Looking at the boxes themselves, I realize they hadn't changed in nearly 100 years." That's when he went to work and began making the boxes better through design.

"I went about the task to redesign these sorts of things, and to make them stronger," he says. "It wasn't until I watched someone carrying the box that I realized that had been designed totally wrong."

Blegalbloss (pronounced Blee-guhl-bloss) was launched in early 2011, and the BOXIE was first delivered in January. In addition to boxes, the company sells Roo brand document organizers and DominoTwin office supply organizers. The products are sold through 2,700 retailers. The company's goal is to be in 4,000 retail stores by year's end and 10,000 by 2014, Scott says. Blegalbloss is working to expand the brand globally, and launch other products. Among Blegalbloss retailers are Amazon, eBay and Office Depot.

Since most of the innovation is in the products' design, their costs are competitive with traditional storage boxes, Scott says. His company currently has about 45 patents pending and 10 already issued.

"We've built a better mousetrap," Scott says. "We're selling this at the same pricing (as competitors) in the marketplace, with better value and features."


By Feoshia H. Davis

Design isn't just about how something—like a mobile phone or a vacuum cleaner—looks, but how it works and how users receive and interact with it.

Creative design is most often applied in the consumer-marketing world in product development, including packaging and marketing. But a Cincinnati couple is taking design thinking into the nonprofit world through their own nonprofit, Design Impact.

The organization works with social change organizations to help address local and global social issues through creative design thinking. Design Impact has applied this concept to organizations both in Cincinnati and in rural India where the founders first began testing their ideas.

Design Impact was founded by husband-and-wife team Kate Hanisian and Ramsey Ford. Hanisian's background is in the nonprofit and education sectors, and Ford is a designer with extensive consumer product experience.

Design thinking can help nonprofits meet challenges by giving them a different way to solve, test and measure ideas, says Ford.

Key aspects of design thinking include:

• Identifying opportunities to innovate 
• Applying empathy and creativity to change problems into breakthroughs
• Uncovering hidden insights and unarticulated needs from your customers
• Quickly and inexpensively prototyping new ideas
• Initiating design thinking in your business, organization or community

Design Impact is holding a two-day seminar for nonprofits that are interested in learning more about incorporating design thinking in their own problem solving challenges. Design Impact for Change Makers is Aug. 1 and 2, at the Kaleidoscope building in downtown Cincinnati.

Design Impact for Change Makers will be workshop-based and participants are being asked to bring a real challenge they'd like to solve or idea they'd like to explore. It could be anything from offering a new service to better engaging donors, Ford says.

"It's about idea generation, and staying in a creative state of mind so you don't always rely on the same old solutions," he says. "We'll be working through the entire creative process from discovery to creation and verification."

Event and registration details are available here, and the cost is $275 for both days.


By Feoshia H. Davis

In partnership with tech entrepreneur Tarek Kamil, Cincinnati USA Regional Chamber’s
C-Change program is requesting proposals from designers from across the region to help craft an unforgettable brand experience for users of the newly launched website, Cerkl.

“This is an ideal opportunity to participate in a high-profile project for one of the largest non-profit organizations in the Greater Cincinnati region,” says Kamil, Cerkl’s creator. 

Launched in February, the website expedites serendipitous connections between talented individuals and local organizations that are working to improve Greater Cincinnati and the surrounding area. Its online platform serves as a catalyst for offline community engagement by empowering organizations and individuals to cut through the "noise" from existing networks to easily find organizations and opportunities to give back using time and talent.

Intuitive tools and search functions allow organizations to find the right people with specific skills - and help individuals leverage their unique talents and engage meaningfully with organizations they care about. Best of all, the site’s tools and platform are completely free. Cerkl is a gift to Cincinnati from Kamil, who while serving in his own community of Madeira saw the need for an online intervention to help non-profits make meaningful connections with their supporters.

But still in its infancy, the website is ready for its brand to be polished.

In step with Cerkl’s mission, Kamil and C-Change are looking to tap engaged design professionals who want to share their talents with their community in a meaningful way. 

“No other city has a higher caliber or concentration of branding and design talent than ours,” Kamil says. “We want to leverage those assets to bring Cerkl to its full potential. When we’re successful, Cincinnati will be home to the go-to tool created to empower non-profits, inspire individuals and improve communities.”

Designers participating in the request for proposals are asked to develop a refreshed visual look for the nonprofit, specifically a new brandmark and homepage redesign. Responses are due by June 21, and finalists will be notified in the beginning of July. 

The chosen designer or team will have the opportunity to establish a working relationship with one of the region’s most successful startup entrepreneurs. The involved parties will actively promote the contracting designer or firm through the website, social media, at events, marketing campaigns, etc. 

The winner of the competition will receive special recognition from C-Change and Cincinnati USA Chamber of Commerce, as well as a year’s subscription to the Adobe Creative Cloud service or a $600 DCI (Downtown Cincinnati Inc.) Gift Card.

The digital version of the RFP and brand guidelines can be found here. To receive a copy of request for proposal, email your submissions or for questions, email [email protected] by June 21.


Writer: Jenny Kessler

Mansfield Frazier, the entrepreneurial mastermind behind the improbable Chateau Hough vineyard at E. 66th and Hough, says he will break ground on the world's first biocellar this year. He's raised more than half of the $100,000 needed to complete the experimental, innovative project.

"This is about growing crops in the wintertime," says Frazier. The biocellar, which has been described as a passive solar greenhouse, will consist of a glass structure built on top of the basement of a demolished home. "We plan to grow mushrooms because they're $12 a pound, an acre yield higher than anything else. This is about renewing neighborhoods, reusing buildings and creating wealth in the inner city."

"The biocellar is based on two concepts," Frazier explains of the glass-topped structure developed by permaculture designer Jean Loria. "One is a root cellar, which has been around thousands of years, and the other is a greenhouse. It's basically taking a greenhouse structure and putting it on top of a root cellar."

Frazier says that he hopes to break ground in July so that the biocellar will be completed by fall. The two- to three-month build-out will be handled by Don Lasker of ALL Construction, and Frazier will also employ a lot of neighborhood residents and guys from a local halfway house. The biocellar was designed by Arkinetics.

Funding sources include local council people, storm water management funding from the Northeast Ohio Regional Sewer District and a local angel investor.

"We're budgeting $100,000 for the first one, but hopefully the cost will go down once we know what we're doing," says Frazier. "We know the science is there."


Source: Mansfield Frazier
Writer: Lee Chilcote

Rebecca Huffman’s circuitous route to UC’s Fashion Design program both inspired and informed her non-traditional senior thesis, Design Genius. More methodology than consumer good, Design Genius is a learning module that teaches students the value of education and the building blocks of problem-solving as they design their own products.

Unveiled at UC’s DAAPWorks, Design Genius takes a fresh approach to making learning relevant for kids of all ages, which is exactly what recent grad Huffman, 24, who works for LPK, wanted. 

“I knew that I wanted to do something that would help kids,” says Huffman, who spent a year working as a preschool teacher before starting her design training at DAAP.

As she considered what her culminating project for college would be, she thought back to a studio class in which she’d designed and created a real project, then put it up for sale in real life. Through that process, and its embrace of design-thinking, she saw the value of the disparate classes she’d taken through her academic career, from math to marketing and writing to psychology. And she felt empowered.

Her work as an LPK co-op increased her experience with design-thinking, an approach to problem-solving more often seen in Fast Company than elementary schools. 

“Design Genius is an attempt to solve the problem that our kids are facing by instilling a greater sense of educational purpose,” she says. 

She describes Design Genius on her website as “the culmination of five years of study and extensive research on the Creativity Quotient, Design Thinking in education, the concept of ‘failing forward,’ sociocultural trends impacting Generation Z, and the educational and social development of Tweens.”

What that looked like, in the end, were three, one-and-a-half hour sessions in two schools—St. Ursula Villa and Pleasant Ridge Montessori—in three different classes. Fourth and fifth grade students examined case studies in the form of fictional diary entries. Then, they ideated, revised and designed real products to help solve the problems of their fictional “customers.” 

“They learned everything I was trying to teach them,” Huffman says. “It was amazing.”

The students not only learned from the project, they loved it. Huffman received unprompted thank-you notes and testimonials when the students presented their products. She’s convinced that with a little tweaking, she can develop a fully functional learning module that can help young students not only design products, but create and sell them. 

By Elissa Yancey
Follow Elissa on Twitter

Tom Mullin talks to marketing professionals.  A lot. “I constantly hear nightmarish stories about creative vendors they’re using and previously used,” he says.

The former Columbus ad agency business-development exec decided to do something about this creative conundrum. He established Connected in May to help locate the right creative people needed for marketing and advertising projects.

Negative experiences with creative vendors typically come from not having the right person for the job, he states. “Unfortunately, the creative and design profession is highly unregulated. You have a lot of people claiming to offer services that just aren’t in their professional skill set.”

Using what he calls a “robust” interview process that evaluates and clarifies the skill set, customer service record and pricing of creative vendors, Mullin acts as a professional match maker between marketers and creatives.
 
“This due diligence enables us to take the guess work and time spent mulling over options out of the equation,” he explains. In addition to streamlining what is typically an arduous process, Mullin says he creates an environment built around honesty and transparency. “Simply put, we know who does what, who does what well, and who can be problematic to work with. Marketers who come to me with a project receive an unbiased professional opinion as to not only who’s qualified for the job but who’s going to provide the biggest return on their investment.”

His goal with Connected, he says, is to make marketing professionals’ lives easier and more productive.

Philanthropy is an important aspect of Connected’s business model. Mullin donates a portion of his net profit from each project to the marketer’s charity of choice. “I grew up in a very philanthropic environment and was taught to give back whenever possible,” Mullin explains. “It’s my way of thanking the marketer for allowing me to help them build brand loyalty.”
 
Source:  Tom Mullin, Connected
Writer:  Lynne Meyer

TWIST Creative had been adverse the word "agency" for many years, as the term represented something the Cleveland-based branding firm was not. That all changed eight months ago when TWIST shifted its strategy to target bigger clients, spurring a period of growth that has led to a flurry of new hires as well as new customers.

That's four new hires and about 20 new clients to be exact, says Michael Ozan, TWIST's president and chief creative officer, who in 2000 founded the firm with wife Connie. Add promotions and an overall company realignment to that list and TWIST has had a very busy 2012.

"We looked at our market position and decided to turn in the direction of being an agency," says Ozan. "We needed more people [on hand] to make that change."

In September, TWIST hired a new director of media relations, an art director and two designers. The agency also named marketing director Josh Taylor as its new director of strategy and development, while lead senior designer Chris Oldham is now director of design operations.

To its burgeoning client portfolio TWIST added 20 new brands, including big-name consumer product companies Hoover Vacuum and Hinkley Lighting; aerospace industry manufacturer Voss Industries; and multi-market restaurateur Paladar.

This was an exciting year, but one also full of difficult changes, says design director Connie Ozan. Although the former boutique is now a full-service brand agency, the challenge for TWIST looking ahead is to continue to grow its position within the market.

 "There's been lots of energy over the last eight months," she says. "It will take awhile for the new team to gel, but 2013 is going to be a great year."
 

SOURCE:  Michael Ozan, Connie Ozan
WRITER: Douglas J. Guth