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Online Small Business Promotion : Innovation + Job News

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YBI portfolio company snags international client

OAREX Capital Markets has closed on their first transaction by providing capital to Toronto-based Nintendo Enthusiast, a video game review website that has an informal relationship with Nintendo.
A Youngstown Business Incubator portfolio company, OAREX provides capital to digital entrepreneurs with future value. It’s billed as a risk-free alternative to incurring debt or selling equity.
“In exchange for the cash we gave him, he will pay us the money he receives from advertisers for the next three months,” OAREX Founder Hanna Kassis explains. “After that, he remains 100 percent owner of his company and debt free.”
Kassis says the deal came after pouring over market research that included reaching out to various blogs and websites.
“I emailed about 450 blogs and was getting mixed feedback,” Kassis recalls before Nintendo Enthusiast asked for a quote. “We Skyped three times, and I got to understand his needs, got access to his website data and quoted him. We negotiated a bit and struck a deal.”
In addition to providing capital, OAREX will be offering search engine optimization (SEO) consultation to the Canadian company. Kassis anticipates their SEO work will bring in even more advertising revenue to Nintendo Enthusiast.
Though OAREX is excited for their first client, Kassis is busy developing additional relationships.
“We are in talks with a few other potential clients,” he says, noting an increased demand for futures capital. “I’ve been emailing 50 to 80 websites a day.”
Source: Hanna Kassis
Writer: Joe Baur

Marietta-based OffWhite launches cloud-based marketing platform

Marietta-based Offenberger & White, Inc., or "OffWhite" for short, is making waves in the small- and medium-sized business community with the expansion of its cloud-based platform, Ed.it2, which offers users without programming skills an integrated dashboard to manage communications functions, email marketing and social media.
“Our expanded platform is an outgrowth of our original website content management system,” explains OffWhite co-founder Bill White. “It’s an affordable, cloud-based solution, easy to use, scalable and very broad in what utilities you choose to switch on.”
Users frustrated with complicated, expensive marketing platforms that require programming will be delighted with OffWhite's simplified experience. “The user can access all digital media pathways via a single dashboard,” says White. “This includes website content, blogs, Facebook, LinkedIn and many other functions.” White insists users will not need an IT staff to manage the Ed.it2 cloud.
The cloud-based expansion is the latest evolution of Ed.it2, which OffWhite has continually optimized since the platform's launch 10 years ago per the request of a Japanese client. “Since then, it has evolved with new features and utilities as the industry evolves,” notes White.
Now, small- to medium-sized businesses that lack the budget for expensive content management systems can opt for OffWhite's services. “We have an affinity for emerging growth and small to medium businesses, especially technology companies,” says White. “They need common sense solutions for tapping into their own websites and social media without lots of infrastructure. That’s just a fraction of what Ed.it2 offers.”
Source: Bill White
Writer: Joe Baur
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