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Access Mobility aims to help patients follow doctor's orders

Access Mobility, Inc., has its roots in healthcare IT consulting. But today, the Cleveland-based firm is a strong player in mHealth (mobile health), having spun off from Exential.com in 2008 to focus its energy on mHealth software.

"We basically combined our healthcare technology experience with the mobile environment and came up with CellepathicRx," explains CEO Greg Muffler.

CellepathicRX software is a flexible, customizable platform designed to serve the mobile healthcare market. The company credits 10 years of technology, knowledge, and regulatory-compliance experience for its ability to enhance most healthcare-related mobile tasks.

"We focus on using mobile communication to get healthy and stay healthy. We start with mobilizing patient resources . . . We work with a lot of retail pharmacy chains for the mobilization of their brands and to provide more ubiquitous patient access, not only online but in the gap between online and in-store, which is important to a retail environment," says Muffler.

"Another focus is medication adherence, sometimes called medication compliance, using a mobile platform, for what we call 'improved patient outcomes.' To make sure people are taking their medications as prescribed," he explains.

"Lastly, we follow up with mobile health and wellness applications for continued, direct, and very intimate communication with patients via our secure, HIPAA-compliant mobile platform."

Muffler, a Cleveland native, declined to disclose figures but he is optimistic about the company's future. AMI has 11 full-time employees and four to six part-time or contract resources, and Muffler thinks a doubling of staff within the next 12 months is not out of the question. Initial funding was raised internally, with help from some angel investors. Now, the company is considering a second round, to include venture capital.

The startup reached what Muffler describes as "light revenue" in 2009, while 2010 was much more significant. "We will continue to report projections that are very aggressive over the next several years. The market opportunities are in line with the fast-growth software firms," says the ebullient CEO.

Source: Greg Muffler; CEO, Access Mobility Inc.
Writer: Patrick G. Mahoney

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