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Brain Rack matches creative student minds with companies seeking answers

There's no doubt today's economy is challenging, and there's no guarantee that a plum job (or any job for that matter) will be awaiting college grads.

A trio of University of Dayton students knows just how hard it can be to find a great job opportunity. So they've launched a new company, Brain Rack, that matches creative students with companies through the emerging crowd sourcing problem solving model.

Two UD grads and a one senior launched BrainRack this spring. Here's how it works: A company or organization poses a challenge, basically a question seeking an innovative answer, to college students. Students submit answers to the question for company review. The company awards a cash prize to the best, and then has the opportunity to interview these students for a job. The challenges also are open to recent college grads.

"It's a way to link interesting companies with creative students," said Brain Rack co-founder Senay Semere. "What we are doing is giving a voice to students who may not be able to be heard by companies. This is also a great way for companies to market themselves and get prospective employees at an early age."

This year BrainRack won second place in the University of Dayton's Business Plan Competition and $10,000. It also took second place honors in the Midwest pool at the winner-takes all Harvard Business School Alumni New Venture Competition.

BrainRack also has a big social media component. Students can easily share the sites, and challenges by Facebook and Twitter. BrainRack is advertising on Facebook and spreading the word about the site via several social media sites.

"In addition to that we are working on a grass roots campaign with student reps on 18 campuses (across the U.S. and Europe) who are physically promoting us," said Matthew Veryser, who directors BrainRack's social media campaigns.

Sources: Senay Semere and Matthew Veryser, BrainRack
Writer: Feoshia Henderson

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