When former ESPN anchor Betsy Ross and partner Jackie Reau co-founded PR firm
Game Day Communications in 2002, social media sites like Facebook and YouTube weren't even invented.
Now these networking sites have become a must-have communications tool for businesses. It's also a growing part of Game Day Communications multi-media arsenal in promoting sports and entertainment events for clients across Greater Cincinnati.
That's why Game Day has just launched its latest offering, a Mobile Media Center that provides full-service, on-site traditional and social media management for large sporting and entertainment events. Game Day has done similar work for events like the
Flying Pig Marathon in downtown Cincinnati and the
Western & Southern Open tennis tournament in Mason.
"Sports fans want to know everything they can about an event, and social media allows us to give them to give them that," said Reau, Game Day co-founder and CEO.
For last year's tennis tournament Game Day dispatched two teams of three that offered real-time media relations services from 9 a.m. to midnight for two weeks. They did everything from responding to Tweets to posting news articles and YouTube videos online. The efforts gave the event social media reach across the world, Reau said.
"We shared 2,000 tweets that were retweeted 29,000 times. A Facebook post was translated into 19 different languages, and videos that we shared over those two weeks had 100,000 views," Reau said.
Game Day Communications has four full-time employees, but works with more than 100 talented communications experts the company taps to work on a wide range of PR projects. Reau previously worked in PR at the Cincinnati Art Museum and Cincinnati's Christ Hospital. Ross worked at ESPN where she anchored ESPN News and Sports Center, and has more than 20 years of experience as a sports and news anchor.
Source: Jackie Reau, Game Day Communications
Writer: Feoshia Henderson
You can follow Feoshia on twitter @feoshiawrites.