Search engine optimization is big business these days and one that Idea Engine Inc. of Rocky River has tapped into with great success.
The company's proprietary software, SyncShow, has helped propel growth at Idea Engine by enabling its clients to automatically optimize their web site content as they update the site, says Dan Carbone, technology director, creator of SyncShow and co-owner.
"We tap into Google's data base and use our marketing expertise to tell you what you need to do to optimize your business specifically," says Carbone. "This allows you to update your web site quickly and to put the correct things in so you rank higher."
Idea Engine also helps businesses generate leads that turn into sales. One recent client reported nearly doubling its lead generation through SyncShow after it had suffered a significant loss of business due to the auto industry slump, he says.
Founded in 2002 by Christopher Peer and first operated out of his attic, the company's roots are based in brand strategy and graphic design. In 2005 the company won an NEO Success Award recognizing it as one of Northeast Ohio's fastest growing companies. In 2006 Idea Engine merged with SyncShow Interactive and became a technology and marketing firm.
Typical clients for the company include manufacturing and software companies with revenues between $20 and $200 million that market business to business services, says Carbone.
Growth has been steady at Idea Engine, which added two employees last year and now stands at 10. The company expects to duplicate its 25 percent growth again this year, but it may not add new employees.
Source: Dan Carbone, Idea Engine
Writer: Val Prevish