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CincyTech portfolio company eMerge builds on health IT movement

 Three entrepreneurial minded doctors, along with their tech partners, are building on the health IT explosion with a new tool designed to cut down on both surgical and billing errors.

eMerge Health Solutions is the latest CincyTech portfolio company, formed in 2006 by three Cincinnati area gastroenterologists, a healthcare provider and IT specialist. Their first product is a voice-driven tool that allows surgeons to make documentation and notes during operations and other medical procedures. The software creates a database from those notes that a doctor can refer to and cross-reference with similar procedures.

The software is designed to improve patient outcomes through more accurate procedure documentation.

"We will be offering a first-of-its-kind-product, the ability to document during a procedure using voice command and control," said eMerge CEO Alex Vidas. "This allows the clinician to gain productivity benefits without taking focus away from the patient's care."

The company was created through collaboration of its founders Dr. Alan Safdi, Dr. Michael Safdi, Dr. Pradeep Bekal and Dan Walker of the Ohio GI & Liver Institute, and Bharat Saini, a former GE Aviation technology manager.

The patent-pending technology has been thoroughly tested in 30,000 procedures since its development. It's now being used in three ambulatory surgery centers and at The Jewish Hospital in Cincinnati. The product is initially targeted for self-contained GI units within ambulatory surgical centers and hospitals.

"We are calculating that gastroenterology represents a $250 million-$300 million market and the total addressable market is $500 million-$700 million across all medical specialty areas. This is a tremendous opportunity," said CincyTech executive-in-residence and eMerge board member Phil Huff.

Writer: Feoshia Henderson
Source: CincyTech

You can follow Feoshia on Twitter @feoshiawrites

This story originally appeared in hiVelocity's sister publication, Soapbox.
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