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Merx 2013 encourages regional businesses to think globally

Members of the regional business community on both sides of the Ohio River convened at the METS Center in Erlanger, KY, last week to discuss the intricacies of conducting business overseas at the summit known as Merx 2013.

Derived from the Latin word for trade or commerce, “Merx” is hosted by the Northern Kentucky International Trade Association (NKITA). Its purpose is to encourage growth in local businesses’ ability to maintain their affairs outside of the United States. Ohio- and Kentucky-based businesses and entities supported the event.

With Cincinnati’s startup community gaining momentum in the business world, events such as Merx 2013 help to ensure that businesses old and new have the chance to not only conduct business around the globe, but also promote Cincinnati in the process. 

The event catered to two lines of thought for entrepreneurs: marketing and operations. With dual panel discussions split between two conference rooms, this approach helped professionals across the board to maximize their chances of successfully implementing their businesses in countries other than the United States.

Topics of conversation included marketing to locals, how to set up an entity abroad, getting the most from trade shows, partnerships and acquisitions, online marketing, and general security precautions to take when working in another country. Business leaders from the area’s most successful companies moderated the panels, which were open to attendees for discussion.
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