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Thanks to work done by folks like Richard Florida and Rebecca Ryan, cities are more aware than ever that the key to economic prosperity lies in attracting and retaining young professionals. Not only that, by reading their books –
The Rise of the Creative Class and
Live First, Work Second, respectively – we can pinpoint the factors that go into a young person's choice of city. All across Ohio, highly motivated organizations are relying on that data in an attempt to meet the needs of those coveted YPs, or young professionals.