Cleveland : Innovation + Job News

A waterfall swing developed by Cleveland-area engineers has amassed over 2.7-million views on YouTube, gaining the unconventional quartet international recognition and business opportunities.
 
Ian Charnas, a 32-year-old computer and mechanical engineering graduate of Case Western Reserve University, is happy introduce his A-Team responsible for the creation of the aptly named waterfall swing: Andrew Ratcliff, artist; Michael O’Toole, mechanical engineer; Andrew Witte, computer engineer. All have an impressive background in innovation. Witte most notably was recently credited with the largest Kickstarter fundraiser in history, raising $10 million for a Bluetooth wristwatch he invented – Pebble. But when it comes to the waterfall swing, Charnas credits Ratcliff with the idea.
 
“We had seen some computerized waterfalls and thought to do that, but something different,” he recalls. “Ratcliff had the idea to add a swing to it.”
 
Though their initial application to receive funding for their idea from Burning Man failed, they continued their pursuit steadfast. “We liked the idea so much that we just started working on it,” Charnas recalls, setting a new goal to premiere at the 2010 Makers Faire in San Mateo, California – a gathering of “do-it-yourself people” launched by Make Magazine. “We set it up, and it was just barely working.”
 
Although the waterfall swing isn’t a typical product, Charnas treated the project like any other creation of an entrepreneur or innovator. There were trials, feedback, and adjustments over several festivals from Detroit to New York City, including Cleveland’s Ingenuity Festival, and a party at Case to celebrate the opening of the Uptown Development complex. “We figured out how to make the user experience better,” he says.
 
At the 2011 World Maker Faire, the group decided to take a video of their creation and upload it to YouTube. Within the next 12-months, they heard from Honda about using their video for a commercial using the theme, “Things Can Always Be Better.”
 
“I think someone at Honda’s ad agency must have been looking at YouTube for innovative things that happened to be trending,” says Charnas. “They asked if they could use our footage and give us a bunch of money.” Naturally, they accepted and used the money to completely redo the circuitry and plumbing of the waterfall swing. “We’re now at 2.0 after the changes.”
 
Now with a national ad under their belt, Charnas says they have more credibility. “People think you’re more real or legit. People trust you more.” This in turn has led to festival and job opportunities across the globe, including the Netherlands, Russia and Dubai. On April 4, they’ll be stopping by NBC’s Today Show then it’s on to the Forecastle Festival in Louisville, Kentucky, July 12 through 14.
 
Always thinking of his next idea, Charnas has plans for a project similar to the waterfall, but opts against explaining his vision until it’s finished. “I've found that I can talk about a project until I'm blue in the face,” he says. “But most audiences can't imagine it until they can see the finished thing, which is still about six months away.”
 
Through it all, Charnas continues his work with a very simple philosophy. “We’re the adults. We have to make the fun stuff now.”
 
 
Source: Ian Charnas
Writer: Joe Baur

This week, Detroit-based Digerati launched its Intern in Ohio program to the public, which is sponsored by the University of Toledo. Like eHarmony, the program uses an advanced matching algorithm to match students with internship opportunities.
 
Intern in Ohio is free to both students who are looking for internships and businesses who want to post internships. To register, students and employers visit Intern in Ohio’s website to sign up and create a profile or post internship opportunities. Students fill out a short questionnaire about their preferences, and employers share information about the position. The system then identifies the top seven matches for each student, as well as for each position. When the match is made, both the student and employer are notified, and they must show interest before any contact information is shared.
 
“We encourage diverse companies—large and small, for-profit and nonprofit, government and corporate,” says Wendy Pittman, director of Digerati’s Classroom to Career. “It’s a great chance for employers to broadcast their company and internship program across the state and reach a larger pool of applicants.”
 
Only companies in Ohio can post opportunities to the Intern in Ohio website, but all types of internships are welcome. There are posts for marketing, engineering and social media, among others, says Pittman.
 
The program is open to all students who live in Ohio, whether they’re in-state or out-of-state students. Research shows that not only do internships often lead employment offers after graduation, but that students are more likely to remain in an area where they held and internship.
 
“This is the first replication of the Classroom to Career technology from Michigan to Ohio,” says Pittman. “Experiential learning is a game-changer; and we’re looking forward to working with smaller communities to make a difference.”
 
In 2011, Digerati launched its Intern in Michigan program, which has resulted in more than 127,000 matches and introductions between students and employers. Over 1,000 Michigan businesses have posted 4,824 internship opportunities, and 1,049 colleges and universities in the state use the site.
 
Full disclosure: hiVelocity's parent company, IMG, supplies content to Intern in Ohio on a contractual basis.
 
By Caitlin Koenig
Follow Caitlin on Twitter

JumpStart recently invested $250,000 in Casentric, a Shaker Heights developer of a cloud-based software-as-a-service application to help insurance companies resolve property and injury claims quickly and fairly. CaseXpert streamlines the information needed to resolve a claim by integrating liability, injury and medical reports into one, making the adjuster’s job easier and un-biased.

“This tool helps insurance companies resolve their cases more accurately and faster,” explains Jim Kaiser, Casentric CEO. “CaseXpert helps adjusters evaluate claims in a balanced way that is fair to the customer, but represents the companies’ interests as well.”
 
Before CaseXpert, adjusters often were left to rely on their own experience to determine claims. “Claims were determined through their own expertise,” says Kaiser. “Adjusters had to grapple with claims.”
 
Casentric launched the first version of CaseXpert in September, and relied on user feedback before releasing its second version early this year. “We heard adjusters get bombarded with a lot of information, and it’s hard for them to get their arms around,” says Kaiser. “We made sure the information is easy to use. The users said, ‘It makes me more confident in figuring out what’s going on with the case.'”
 
Kaiser says Casentric plans to use the JumpStart investment to roll out additional components to CaseXpert and generate sales. The next component will be a negotiation tool. “Adjusters spend a good part of the day negotiating,” says Kaiser. “Our virtual dashboard tells users how it’s going, are we miles apart and does this look like it’s going the right way.”
 
Casentric currently outsources three positions. Kaiser says he hopes to hire some permanent staff members with the JumpStart investment.

 
Source: Jim Kaiser
Writer: Karin Connelly

Imagine waking up in pain every day.  According to the Institute of Medicine of The National Academies, more than 110 million people in the U.S. endure chronic pain of various types, ranging from migraines and serious back and foot injuries to amputations.

There’s hope on the horizon, however.
 
Willoughby medical device company Neuros Medical recently completed development of Altius, an implantable generator featuring the company's patented Electrical Nerve Block technology. “Altius is an implantable device that generates a high-frequency electrical stimulation signal that blocks the nerve from transmitting pain signals,” explains Jon Snyder, President and CEO of the company. “As a result, it blocks the pain signal from traveling along the nerve to the brain."
 
The device is about one-third the size of an iPhone and requires an incision of one to two inches. It’s typically implanted by interventional pain physicians, vascular surgeons or neurosurgeons on an outpatient basis.
 
“Altius is implanted in various locations of the body, wherever is best for the patient,” Snyder says. “Allowing for the incision to heal and post-operative pain to subside, it can usually be activated two weeks after implantation. Patients use a small remote control to provide on-demand treatment for their pain. The device uses a rechargeable lithium-ion battery to produce the signal, and depending on how often the patient uses it, the unit needs to be recharged every two to eight weeks,” he notes.
 
The initial target market for Altius is chronic amputation pain, Snyder states, with plans for other pain conditions to follow, including migraines, facial pain and chronic post-surgical pain.
 
“Upon FDA approval, pain physicians at about 10 to 15 clinical sites throughout the country will begin conducting safety and efficacy studies of Altius by the end of the year,” he explains. “Assuming positive results and FDA approval, we expect to have it on the market in early 2016.”
 
Snyder has a personal passion for helping those suffering with chronic pain. “It’s extremely gratifying to develop something that has the potential to significantly improve patients’ lives for many years to come,” he says.
 
 
Source:  Jon Snyder, Neuros Medical, Inc.
Writer:  Lynne Meyer

CoverMyMeds, a web-based prior authorization (PA) service for pharmacies and physician offices, is reporting record growth since receiving a $250,000 investment from JumpStart in 2010.
 
Co-founder Matt Scantland says the company “had around 10 employees and under a million in revenue” three years prior. “Today we are at about 50 employees and 20 million in gross revenue.
 
Scantland launched CoverMyMeds in 2008 with Sam Rajan who had previously headed MemberHealth’s clinical operations. The two met through a business collaboration with Scantland’s then-health care technology company, Innova Partners. “At the time, we were building a Medicare Part D plan,” he recalls. “We learned that patients were having trouble getting the medications they needed due to problems associated with the prior authorization process.” Scantland describes a PA as a permission slip the doctor has to send to your insurance company before they will cover the drug.
 
Scantland credits the company’s success and introduction to JumpStart to their two homes – Northeast Ohio and Columbus. “When we started the business, the environment for the startup community in Northeast Ohio was perfect,” he boasts. “So we started introducing ourselves around the area and learned about Jumpstart. They helped us by not only awarding us for the grant monies, but also with connections and building relationships for expeditious growth to our business.”
 
Now, CoverMyMeds' service is used by “well over half of all the pharmacies in the country, and is used by more than 100,000 physicians,” helping more than two million patients receive the drugs they need. Scantland estimates reaching more than four million patients this year alone.
 
“It’s a really important time in healthcare, and I think we’ll see more change in the next decade than we saw in the last 30-years,” he predicts. “The challenge facing this country is really how we continue to create great clinical innovations while stopping the rapid expansion of expenses.”
 
 
Source: Matt Scantland
Writer: Joe Baur

A team of Cleveland Clinic researchers have found that regular screening for Lynch Syndrome, the top genetic cause of adult colon cancer, can significantly reduce the occurrence of subsequent cancers. Researchers screened all colorectal cancers surgically removed at the Clinic for Lynch Syndrome and referred those who tested positive to genetic counselors.

Lynch Syndrome affects patients at an early age and often leads to multiple colorectal cancers. Women are additionally more susceptible to uterine and ovarian cancers. By identifying the disease early, people with Lynch and their families can work with their doctors and counselors to keep an eye on signs of early cancers.
 
The research was led by Charis Eng, Hardis Chair and founding director of the Cleveland Clinic Lerner Research Institute’s Genomic Medicine Institute. The findings were published in the online Journal of Clinical Oncology.

“This paper shows successful implementation of a rapid, cost-effective system-wide screening to detect potential Lynch syndrome,” says Eng. “Because of this research, we know how to catch these things early and how to prevent them. If you are positive for Lynch, cancer can occur as young as age 25 and you should get a colon screening every year, and women should also get uterine screenings.”
 
Eng says patients with Lynch Syndrome can then weigh the surgical options when they are diagnosed with colon cancer. Patients may opt to have the entire colon removed, and women may opt to have the uterus and ovaries removed as well, to prevent future cancers.
 
“Instituting high risk surveillance early routinely saves lives,” Eng says. "It is an extreme challenge to bring genomics research to successful implementation in genomic medicine practices,” says Eng. “Here, we have achieved 100 percent successful implementation of universal Lynch syndrome screening.”

 
Source: Charis Eng
Writer: Karin Connelly

Bizdom and the Shaker LaunchHouse Accelerator (LHX) program each received $200,000 from the Third Frontier Ohio’s New Entrepreneurs (ONE) Fund to invest in a total of 20 startups. The two are the only business accelerators in Ohio to receive the funding.

While Bizdom’s program focuses on software and web opportunities in healthcare, consumer finance, real estate, entertainment, sports, online marketing and gaming, the LHX program centers on technology, internet, mobile and hardware/robotics industries.
 
However, Bizdom leader Paul Allen says they welcome all types of businesses to apply for their accelerator. “Every company today uses technology in some way, so the definition of technology companies is evolving,” he says. “We do like software, web and apps companies because they are less capital intensive, but we want to see everything. We’ll look at any technology business.”

LaunchHouse will accept applications for the August 12-week accelerator program starting tomorrow. Bizdom's application deadline for the summer program is March 17 and July 7 for the fall program.
 
The two organizations are looking forward to running their fall programs simultaneously. “We’re looking to collaborate and build jobs and the best businesses in Northeast Ohio,” says LaunchHouse CEO Todd Goldstein.
 
Allen says the two programs will be of historical importance in the region. “As far as I know, we’ve never had 20 companies at the same time,” he says. “We collaborate whenever we can, wherever it makes sense. The goal is to create lots of successful new businesses, create jobs and replace jobs that have been lost.”
 
Since January 2012, Bizdom has launched 18 new tech businesses in Cleveland, nine of which received follow-on funding and are profitable. LaunchHouse, which was recently named one of the best incubators in the North and Midwest by Elite Daily, has launched 10 companies in its inaugural accelerator program last summer, and has invested in 40 companies and raised $9 million in follow-on funding since 2008.

 
Sources: Paul Allen, Todd Goldstein
Writer: Karin Connelly

The Burton D. Morgan Foundation, which supports entrepreneurship education and programming in Northeast Ohio, awarded a $1 million grant to JumpStart last week for an entrepreneurial mentoring program over the next three years.

“Our goal is to reach aspiring entrepreneurs by using the talent and time of the mentors to help these businesses move along with their plans,” explains Deborah D. Hoover, Burton D. Morgan Foundation CEO and president.
 
The mentoring program has been operating as a pilot program for about a year at JumpStart, with 24 mentor teams participating. The goal is to provide mentoring and support services to 1,500 early stage businesses in the region through 2015.
 
“This is an amazing investment the Burton D. Morgan Foundation made in JumpStart and the work we’re doing in the region,” says JumpStart COO Cathy Belk. “This is an incredible opportunity for entrepreneurs to access the wisdom and insight of people who have been through the same things they’re going through, people who know how to grow a business in tough positions.”
 
The grant will allow for the creation of a mentorship council, which will help form the most effective mentoring program. “The council will learn about best practices, understand other programs in the region and the differences between them,” says Belk.
 
Mentoring was one of Morgan’s core values as an entrepreneur himself. This program fits exactly with the foundation’s mission. “Mr. Morgan helped mentor hundreds of businesses,” says Hoover. “He loved to talk to people and had an open door policy.” Belk adds that JumpStart CEO Ray Leach once received mentoring from Morgan.
 
Source: Deborah Hoover and Cathy Belk
Writer: Karin Connelly

Startup Weekend is returning to Cleveland March 8-10 at the 5^th Street Arcades. An event that originated in Seattle, Startup Weekends occur all over the world and are designed to get people with the entrepreneurial bug together to pitch ideas, form teams to hash the ideas out and potentially form companies.

 
The event has not been held in Cleveland since 2009, but thanks to the efforts of Hyland Software employees Ryan Marimon and Brian Adams, it’s back and promises to be a jam-packed weekend of ideas. Anyone with a business idea, or just the desire to help build on an idea, is welcome to attend.
 
“There are no restrictions,” says Marimon. “The interesting thing about Startup Weekend is that many people have the notion, ‘I’m not ready to pack up and quite my job to start a new business.’ The reality is this is about community building, networking with people who have like-minded skills. You can really learn so much, no matter what you are doing.”
 
Participants give their pitches and the audience votes on the best ideas. Teams are then formed around the best ideas. The rest of the weekend is spent flushing out the businesses before final presentations are made to judges Kendall Wouters, CEO of Reach Ventures; Morris Wheeler of Drummond Road Capital; and Jeff Hoffman, co-founder of ColorJar.
 
Teams will have access to coaches from successful local businesses for advice. Teams can work around the clock throughout the weekend if they choose.
 
“Come prepared to not get a lot of sleep,” says Marimon. “It’s an awesome, exciting and intense weekend.” The event begins at 5:30pm Friday and run through 9pm Sunday.
 
Marimon says 2013 seemed like the perfect time to bring Startup Weekend back to Cleveland. “When you look at what’s happening downtown, it’s definitely a renaissance,” explains Marimon. “We wanted to use this as a springboard for that.”
 
Registration is $99 for the weekend and includes meals and coffee – all locally sourced. Fresh Water readers however can receive a $25 discount using the code “freshwater” in the promotional code section during registration.
 
Source: Ryan Marimon
Writer: Karin Connelly

Expedient and Fast Switch are bringing their Tech Strategy event to Northeast Ohio. Started in 2007 in Columbus by Fast Switch, the Tech Strategy events are relaxed invitation-only networking events between senior level IT executives and promising technology startup companies.

Expedient got on board as a co-sponsor soon after the group’s inception, and now the two companies brought the concept to 70 attendees at  Lockkeepers in Independence on Tuesday, Feb. 26 for its inaugural Tech Strategy NEO. “I think it’s a great, unique concept for this area,” says Michael DeAloia, Expedient’s regional vice president. “It’s invitation-only to senior IT executives so they can meet with their peers while at the same time meeting with a select group of startups.”
 
The goal is to help the startups generate local customers, find advisory board candidates, access capital, gather employee referrals and receive business plan and strategy critiques. While the structure is casual, startup founders are given a short time to give their elevator pitches to the executives.

Eight startups pitched their companies, including Widdle, DragonID and J-Lynn Entertainment. Additionally, Fast Switch New Ventures and North Coast Angel Fund pitched to the group. “When was the last time a venture group pitched a room full of entrepreneurs,” asked DeAloia.
 
“It was a fascinating mix of people, creeds and generations in the room and I am always jazzed to be in the company of entrepreneurs and the energy and enthusiasm they possess,” says DeAloia. “I dig hanging out with the experienced executive and enjoy the opportunity to explore their experiences.”

No selling is a firm rule at these meetings, which will occur every two months, although DeAloia admits that occasionally the meetings have led to client relationships. The objective is to provide a casual yet controlled forum for executives to learn about technology start-ups in the region and explore ways to help them succeed. 
 
For information about future Tech Strategy events, contact DeAloia.
 
Source: Michael DeAloia
Writer: Karin Connelly


 
 

For the second year in a row, Amplified Wind Solutions competed in the Ohio Clean Energy Challenge. This year the company won $10,000 and a trip to Chicago for a chance to win $100,000 in the Midwest competition.

Amplified Wind Solutions has designed a wind amplification system that can produce up to six times more electricity than a typical wind turbine. The company is targeting the telecommunications industry.
 
AWS CEO and co-founder Niki Zmij had eight minutes to present the company to the competition judges. They were the second company to present, but Zmij felt prepared and that she answered the judges’ questions well. Apparently, she was right.
 
“The winner was not to be announced until the awards reception at the very end of the day, but during our judges’ feedback session they decided to tell us early that we had won,” says Zmij. “They said our presentation really set the bar for the entire day, and wanted to ask us to present again at the awards ceremony so the other teams could hear our pitch. It was such a huge compliment.”
 
AWS is a Cleveland State University company co-founded in February 2012 based on technology invented by Majid Rashidi, chair of CSU’s engineering technology department. Other company members include Terry Thiele, director of sustainable product strategies at Lubrizol Corporation and Jon Stehura, financial manager at Laird Technologies and former CFO of Park Ohio.
 
The company has prototypes at CSU and Progressive Field. They have now completed designs for a third prototype, and Zmij is in discussions with several telecom companies about installing the pilot model on their towers. They are also looking for a manufacturing partner. Zmij predicts AWS will be ready for commercial sale in 2014.
 
If AWS wins the Midwest challenge in Chicago, the company will proceed to the national competition, for a chance to win an additional $100,000.
 
Zmij will earn her MBA in August and will stay with AWS full-time. “I'm fairly certain the entrepreneurial bug has given me the entrepreneurial virus,” she says. “I don't anticipate it going away any time soon.”

The company anticipates hiring additional staff in the third quarter of this year.

 
Source: Niki Zmij
Writer: Karin Connelly

Shaker LaunchHouse raised $15,000 at its second annual gala, held last week at Crawford Galleries of Western Reserve Historical Society. The money will help support Cleveland’s budding entrepreneurs. More than 260 attended the event, which was sponsored by the Shaker Heights Development Corporation.
 
“It was huge,” says LaunchHouse co-founder Todd Goldstein. “There were entrepreneurs, business leaders, successful CEOs of companies and people from the city of Shaker Heights. We even had people who flew in from out of state. It was a broad range of people supporting the entrepreneur community.”
 
The money will be used to support LaunchHouse startups and for programming. Specifically, Freebie Fridays, when people can come into the offices to work and pitch their ideas, will continue. LaunchHouse will also continue its support of the LightHouse Entrepreneurial Accelerator Program (LEAP), a program targeted at high school students.
 
Goldstein points out that LaunchHouse staff will assist anyone with an idea. “We never turn an entrepreneur away,” he says. “If an entrepreneur shows up at our door, we’ll work with them. And we’ve helped hundreds of small business owners who come in on Thursdays for open office hours and one-on-one business advice from our team members.”
 
Since its founding in 2009, LaunchHouse has invested in more than 40 companies, with more than 100 working directly out of LaunchHouse.
 
“Our advanced goal is to be an idea hub in the region,” says Goldstein. “Seeing that many people come out really is a testament to all the entrepreneurial activity happening in Shaker Heights.”
 
Stephanie Colangelo, director of public relations and marketing, adds that LaunchHouse has a solid relationship with other entrepreneurial support organizations. “If something is not necessarily for LaunchHouse, we direct them to JumpStart or Bizdom,” she explains. “And they do the same for us.”

 
Source: Todd Goldstein, Stephanie Colangelo
Writer: Karin Connelly

TOA, a developer and provider of field service and mobile management applications, was named to the Forbes Most Promising Companies in America list, ranking 81 out of 100 and the only Ohio company on the list of privately-held, high-growth companies. TOA went through a rigorous application process to be chosen from thousands of applicants.

“It’s a big honor for us,” says John Opdycke, TOA’s vice president of worldwide marketing. Opdycke and others involved kept the application process a secret until they found out they made the list last week. “Co-founder Yuval Brisker was just over the moon.”

Criteria for the honor included sales and hiring growth, quality of the management team and investors, market size and key partnerships. “It says TOA is a great place to work, our technology solves a problem that reaches a lot of people and we’re recognized as a technology innovator,” says Opdycke.

TOA’s ETAdirect Mobility App provides accurate, up-to-the-minute workforce management on any browser for in-home services – making sure the service people arrive on time.

The Forbes recognition is not only good for TOA’s business, but it helps put Cleveland on the map for technology business as a whole. “We absolutely enjoy and embrace the role of visionary of technology in Northeast Ohio,” says Opdycke. “You think the only companies on the list are in the Silicon Valley, New York or Boston. But you can be doing technology in Cleveland and doing business all over the world.”

Opdycke says the title helps attract top talent and customers from around the country, as well as locally. “It’s a great acknowledgement that we’re a company on the move and were growing,” he says. “It helps us attract people -- the best and the brightest -- retain our customers and attract new customers."

TOA employs 425 people worldwide, with more than 50 in its Beachwood headquarters. Opdycke predicts significant growth in the upcoming year, while continuing to foster creativity among TOA’s current employees and providing top customer service.

 
Source: John Opdycke
Writer: Karin Connelly

Venture for America, a non-profit group that places new college grads in startup companies, is coming to Cleveland. The New York-based organization focuses on placing new college grads in jobs at startups in cities with a low cost of living and in the process of revitalization.

“The goal is to create young entrepreneurs,” explains VFA vice president of corporate development Mike Tarullo. “Too many of our best and brightest are going into big firms and too few are going into growth businesses and startups.” Ultimately, the hope is that the fellows will become successful entrepreneurs themselves in the cities where they are assigned.
 
The VFA team scours college campuses for recruits. The grads then spend two years in startup or growing companies, getting hands-on experience in developing a company. The employers pay the fellows $36,000 a year.
 
VFA launched 18 months ago with 40 fellows in five cities: Cincinnati, Detroit, New Orleans, Providence and Las Vegas. This year the organization expanded to Cleveland and Baltimore. The concept is modeled after the Teach for America program, which places new teachers in underserved schools.
 
“We identify cities that are kind of reinventing themselves through entrepreneurship industries,” says Tarullo. “A lot of it is about preventing brain drain.” The VFA wants to create 100,000 new jobs by 2025 by helping young companies expand and train new college graduates to become business builders and job creators.
 
The organization has identified 25 possible Cleveland companies, and Tarullo has already talked to more than 10 companies that are interested in hiring a fellow. “They are all different sizes in all industries,” he says. “The common thread is great leadership and exciting growth opportunities. The fellows can cut their teeth and spend a couple of years learning and growing.”
 
VFA plans to send eight to 10 fellows to Cleveland each year. Tarullo has relied on area support organizations to identify companies. “JumpStart and Bizdom have played a huge role,” he says. “They have welcomed us to the community and introduced us to the right people.”

 
Source: Mike Tarullo
Writer: Karin Connelly

4 Walls, a Cleveland designer and manufacturer of digital wall coverings for residential and commercial markets, has partnered with Sherwin-Williams in a new program, SurroundDecor.

The program caters primarily to the health care, hospitality, retail and corporate markets, and features new original digital designs printed on premium recycled PVC-free material. Customers choose their designs, colors and sizes and SurroundDesign creates custom murals for their spaces.
 
4 Walls and Sherwin-Williams are long term partners, and SurroundDecor is a natural fit, says4 Walls founder Patrick Walker.

“We have a good and close relationship with the decor group at Sherwin Williams, and have for many years,” he says. “They are familiar with our commitment to quality in both product design and manufacturing. When we presented the program, they felt we'd be a great partner.”
 
Sherwin-Williams announced the program at its annual show last week. Their sales network will handle initial requests and quotes, then 4 Walls will take over. “They not only handle 100-percent of the sales process with their rep network, but they also field the incoming requests for quotes and information,” says Walker “As soon as the questions get more complex and technical -- things we like to handle and take off their plate -- they pass the calls to us. They are great to work with, and provide solid guidance regarding their needs, and those of their customers.”
 
Because one order can typically take between three and 12 months to complete, Walker anticipates sales in the SurroundDecor program to ramp up by second quarter of this year. “We are planning for 15 to 20 percent sales growth, and to hire one to two additional people,” Walker predicts. “This is our forecast, and is certainly achievable. Getting there will of course depend on both the overall economy and the trends in our industry. As always, we are cautiously optimistic.”

 
Source: Patrick Walker
Writer: Karin Connelly