, a personalized wellness coaching service, has secured $250,00 from JumpStart
to expand services across the country. A spin-off out of the Cleveland Clinic
, Enforcer eCoaching was founded by Cleveland Clinic chief wellness officer Dr. Michael Roizen, television health guru Dr. Mehmet Oz and entrepreneurs Steven Lindseth and Arthur Benjamin.
The eCoaching focuses on smoking cessation, weight loss, hypertension control and diabetes control through personalized one-on-one email coaching and behavior modification.
“It’s based on 25 years of health coaching by Dr. Roizen,” says Mart Butler, Enforcer’s president and CEO. “We’re seeing a lot of niche treatment programs in the marketplace for companies looking to reduce their healthcare spending. Employers see a very strong return on investment.”
Butler says participants in the smoking cessation program have an 85-percent success rate, while weight loss participants lose an average of two inches to their waist lines.
Employers or private individuals can sign up for eCoaching. They select the type of coaching they want, are assigned a coach, and then check in with daily email correspondence. “It’s part automation, part personal coaching,” says Butler. “Every email is reviewed by a personal health coach, and they really build relationships and people become more accountable for their own healthcare.”
The convenience of email contributes for Enforcer’s success. “People can email whenever and wherever they want, and read the emails whenever and wherever,” says Butler. “We’re slowly nudging people to success because of the daily email exchange.”
In addition to JumpStart’s investment to help Enforcer complete its computer platform, the organization has also provided expertise in hiring sales and IT staff.
Source: Marty Butler
Writer: Karin Connelly