Mobile workforce management software company
has spent most of its existence dealing with the "nuts and bolts of American industry," says Jeff Wartgow, vice president of channels and alliances. It's the company's tech, for example, that ensures the cable technician is getting a proper signal so he can complete his work.
Thanks to its recent partnership with Racktime Sales & Marketing Services
, a Netherlands-headquartered field marketing services provider, TOA now gets a taste of the "sexy" side of the tech industry, Wartgow says. Racktime will be using TOA's new ETAworkforce and ETAdirect Professional software to optimize its mobile business operations, which include cool stuff like DVD displays and Playstation demo booths.
"Racktime is a fun, young company," says Wartgow. "It's great to see that side of the culture coming into the market."
"Field marketing" represents the distribution or sampling of promotions in the public space. TOA software will assist Racktime in automating assignments, optimizing schedules and providing its customers with real-time visibility and collaboration capabilities.
Field marketing "is a completely new frontier for us," Wartgow says. "We had to find a progressive prospect like Racktime willing to take a risk on us."
Creating a product far afield from its core is exciting, says the TOA vice president. "Our mission is to keep expanding and taking on these challenges," adds Wartgow. "It's energizing to [work in] this part of the market."
SOURCE: Jeff Wartgow
WRITER: Douglas J. Guth