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BringShare aims to make marketing smarter for small businesses

Founders Justin Spring and Danielle Walton had small businesses in mind when they developed BringShare. The Columbus-based start-up is an Internet-based tool geared toward meeting the online marketing needs of entrepreneurs, small businesses and marketers.

BringShare provides clients with an integrated platform from which they are able to see all of their online marketing data in a single dashboard. The overall goal of the service is to help users make informed marketing decisions that are more efficient and cost effective.

"BringShare does what other data aggregating services don't," says Spring. "It compiles all online marketing initiatives and presents the data in a way that is consistent and makes it simple to identify which efforts provide the best return on investment, which approaches need to be modified, and those initiatives that aren't paying off."

The site was built to be user-friendly. BringShare users can easily generate reports and evaluate which of their marketing efforts are generating growth, and which aren't.

"The amount of time marketers and small businesses spend gathering data from different channels, developing marketing reports and analyzing the results can add up to 20 to 40 hours of time each month. BringShare simplifies that process to a matter of minutes," Spring says. He estimates that BringShare's average monthly cost is less than one hour of a marketing professional's time.   

BringShare currently has five full-time employees. Each of these positions were created within the last year, and the company anticipates future hiring.
TechColumbus, which provides OhioThird Frontier support to emerging businesses, provided BringShare with a $50,000 TechGenesis development grant.  Additionally, TechColumbus provided BringShare with $250,000 in pre-seed funding and $150,000 from its Co-Investment Fund. Investors include the Ohio TechAngels.

Source: Justin Spring, BringShare
Writer: Kitty McConnell
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